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The Role of Middlemen in Beverage Industry
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The Role of Middlemen in Beverage Industry

This page presents an excerpt of the available research material, including the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References. It provides a comprehensive overview of the study, enhancing readability and accessibility for students, and researchers seeking complete material on the topic stated above.

ACKNOWLEDGEMENT

I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Business Administration and Management (BAM) for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on The Role of Middlemen in Beverage Industry provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.



TABLE OF CONTENTS

PRELIMINARY PAGES

CHAPTER ONE

INTRODUCTION

    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • ⋮
    • 2.4 Empirical Studies
    • 2.5 Research Gaps
    • 2.6 Summary of Literature Review

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    ABSTRACT

    The aim of this project is to aid the roles of middlemen in beverages industries. This project presented the roles importance and techniques of middlemen in beverages industries.

    Moreover, the goal is to know how the middlemen operate in the industries and why middlemen are in existence. For more understanding analysis is made for those that want more information about middlemen and how their roles can be improved in the business world.


    CHAPTER ONE

    1.1 Introduction

    The need for certain goods and services in many parts of the world, that is the movement of goods and services to ultimate consumers began shortly after the commencement of marketing revolution.

    Many countries started looking for buyers everywhere, at times thousands of Kilometer from their homeland before they could get the ultimate consumer for their goods and services. Since the commencement of marketing countries have benefited from programme either by one way or the other.

    Before industrial Revolution (1789) there was no particular marketing. In the world of today marketing device means of getting their product to their consumers with ease.

    Distribution department was ser up in order to be used as the best way of getting goods and services to the customers at the cheapest cost and in handling marketing as a catalyst of getting goods and services to the customers, that is to facilitate the movement of goods and services to customers.

    Middlemen play significant role in our social and economic system. Producer and middlemen work hand in hand in order to develop distribution strategies. Middlemen comprises of wholesalers and retailers.

    …

    CHAPTER TWO

    LITERATURE REVIEW

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …

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