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The Role of Social Media in Electioneering Campaign a Study of 2011 Presidential Election in Nigeria

The Role of Social Media in Electioneering Campaign, a Study of 2011 Presidential Election in Nigeria

Project / Seminar Material
Reference ID: PS-12562-TM

DEDICATION

This research material titled “The Role of Social Media in Electioneering Campaign, a Study of 2011 Presidential Election in Nigeria” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Political Science, Book Authors and Profound Scholars of existing or related project material on “The Role of Social Media in Electioneering Campaign, a Study of 2011 Presidential Election in Nigeria” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    The Role of Social Media in Electioneering Campaign, a Study of 2011 Presidential Election in Nigeria

    CHAPTER ONE

    1.0 Introduction

    The arrival of social media has greatly enhanced human communication. This brings to reality the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide.

    The emergence of social media is perhaps the most prodigious among various platforms of communication made available by the advance in Information and Communication Technologies (ICTs). The possibilities they have created in human communication and interaction are beyond bounds. By just pressing a button today, one can stay right in his bedroom and access information, entertainment, events and enjoy full interaction with the world.
    In many parts of the world today, individuals, groups, organizations and even nations are taking advantage of the opportunities provided by social media and other e-media platforms to mobilize millions of people to support and advance their course. In the political sphere it has become a veritable tool for mobilizing citizens towards active participation in the political process and Democratic projects, hence, the use of social media in politics has experienced a tremendous growth. Since Barack Obama broke the world record in the history of social media use for political purpose during the 2008 US presidential elections, many nations and politicians across the globe have continued to embrace the platform to mobilize their citizens and candidates towards active participation in the political process.

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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