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The Role of Trade Fairs in Business Development

The Role of Trade Fairs in Business Development

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Reference ID: PS-13923-TM

DEDICATION

This research material titled “The Role of Trade Fairs in Business Development” is dedicated to God for his enabling grace, and to all computer enthusiasts who contributed to make life a pleasant experience during my research documentation.

ACKNOWLEDGEMENT

I extend my sincere gratitude to all those who contributed to the completion of this project. Special thanks to my Supervisor (Name of your Supervisor), the Head of Department (Name of your HOD), the Lecturers in the department of Business Administration and Management (BAM), Book Authors and Profound Scholars of existing or related project material on “The Role of Trade Fairs in Business Development” for their invaluable guidance, support, and expertise throughout the journey.

I am also grateful to your study area (mention any funding organizations, if applicable) for their financial assistance. This research would not have been possible without the encouragement and assistance of some stakeholders (mention any mentors, teachers, or colleagues). Additionally, I would like to acknowledge the understanding and patience of my family and friends during this endeavor. Your unwavering support has been a constant source of motivation. Thank you all for being part of this meaningful endeavor.

TABLE OF CONTENTS

PRELIMINARY PAGES


CHAPTER ONE

INTRODUCTION


    CHAPTER TWO

    LITERATURE REVIEW

    • 2.1 Introduction
    • 2.2 Conceptual Review
    • 2.3 Theoretical Framework
    • 2.4 Empirical Studies

    CHAPTER THREE

    RESEARCH METHODOLOGY

    • 3.1 Introduction
    • 3.2 Research Design
    • 3.3 Population of Study
    • 3.4 Sampling and Sampling Technique
    • 3.5 Validation of Research Instrument
    • 3.6 Method of Data Collection
    • 3.7 Method of Data Analysis
    • 3.8 Questionnaire Administration
    • 3.9 Ethical Consideration
    • 3.10 Statistical Analysis

    CHAPTER FOUR

    DATA ANALYSIS, RESULT AND DISCUSSION

    • 4.1 Introduction
    • 4.2 Presentation and Analysis of Data
    • 4.3 Re-statement of Research Questions
    • 4.4 Test of Hypotheses
    • 4.5 Discussion of Findings

    CHAPTER FIVE

    SUMMARY, CONCLUSION AND RECOMMENDATION

    • 5.1 Introduction
    • 5.2 Summary of Findings
    • 5.3 Conclusion
    • 5.4 Recommendation
    • 5.5 Suggestion for Further Study

    REFERENCES

    APPENDIX A - “QUESTIONNAIRE”


    The Role of Trade Fairs in Business Development

    CHAPTER ONE


    Introduction

    1.1 Background Of Study

    Marketing is a fundamental business function which identifies unsatisfied needs of consumers and creates products and services which are geared towards satisfying needs.

    Four major marketing factors are involved; these are known as the marketing mix or the four Ps. Namely product, place, price and promotion, which the firm uses to operate successfully within the marketing environment.

    Products services or business promotion is a vital marketing function because without awareness there will be no demand for products or services.

    In traditional African economics, marketing is simple and mainly centres on buying and selling. Trade exhibitions or trade fairs are a form of promotional device that enables companies to show and demonstrate their products to both middlemen and ultimate consumers. Although order can be taken, exhibitions (trade fairs) are primarily designed to lay the ground work for future sales, promote public relations, provide feedback for advertising relations.

    In modern times, trade fairs have become specialized activities promoted by the chamber of commerce, government, trade groups and large multi-national companies even international and intergovernmental organizations. These organizations sponsors and supports the fair creating a means of promoting business concerns and the needs they serve.


    1.2 Problems Associate With The Subject Matter

    Business development involves a lot of factors such as, growth in the number of products and services produced by new and existing business, introduction of new and improved ways of doing things.

    Increased and improved standard of training of human resources and improvement in productivity. Advance technology in business organizations, increased and easier access to business finance.

    Trade fairs provides opportunity for the cross fertilization of ideas; business and investors producers and consumers, workers and quality control inspectors, government and development economists, and other economic actors obtain and give out information about business opportunities, product capabilities, need and so on.

    In the study, our aim is to evaluate the contribution of trade fairs to business development of business in all respects. There are many well established trade fairs in Nigeria, each of which last at least one week and it take place annually.

    Among the best known are the Lagos, Kaduna and Enugu International trade fairs, naturally every state has a trade fair organized annually. It should be possible to trace the development business, if any, to these trade fairs.


    1.3 Problem(S) That The Study Will Be Concerned With

    Trade fairs are an expensive of promotion because of high cost of renting the booth, installing equipments and building the stand as well as the personnel to man the stand.

    The maintaining of trade fair is quite expensive, it is therefore important that their contribution to economic development should be established without ambiguity.

    There are specialized and general trade fairs. This study should be able to establish the more beneficial form of trade fair for our economic and business development needs.


    1.4 The Importance Of Studying The Area

    The different chambers of commerce which organize and run the trade fairs may not have the time to evaluate the contributions of the fairs to the attainment of the declared objectives. This study should be able to make contribution in that direction. It will also contribute to the body knowledge on business promotion.

    Business decision based on information obtained from trade fairs needs to be evaluated for adequacy and correctness successful prosecution of this study will contribute to knowledge in the area of business (management) information system.


    1.5 Definition Of Important Terms

    Trade:

    This is on institution of buying an selling in more technical sense, it includes production of goods and services for sale and the actual selling. It is one of the main divisions of commerce when commerce is understood as a comprehensive term for all forms of trade.

    CHAPTER TWO

    2.0 Literature Review

    2.1 Introduction

    This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the …

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