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Examination of Political Campaigns Targeting Voters Via Social Network Site and How It Affects Voter's Preference
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Examination of Political Campaigns Targeting Voters Via Social Network Site and How It Affects Voter's Preference


This page presents an excerpt of the available research material, including the Preliminary Pages, Table of Contents, Abstract, Chapters One to Five, and References. It provides a comprehensive overview of the study, enhancing readability and accessibility for students, and researchers seeking complete material on the topic stated above.


ACKNOWLEDGEMENT


I am profoundly grateful to everyone who contributed to the successful completion of this project. I am especially grateful to my Supervisor (Name), the Head of Department (Name), and the Lecturers in the Department of Social Work for their invaluable guidance and support. I also acknowledge the contributions of authors and scholars whose works on Examination of Political Campaigns Targeting Voters Via Social Network Site and How It Affects Voter’s Preference provided essential insights. Special thanks go to my study area (and any funding organizations, if applicable) for their financial assistance. I am equally thankful to stakeholders, including mentors, teachers, and colleagues, for their encouragement and support. Finally, I deeply appreciate my family and friends for their patience and unwavering support throughout this journey. Your contributions have been instrumental in making this research a reality.




ABSTRACT


The use of social networking sites utilization in politics is obviously continued to grow in recent times. Since Barack Obama broke the world record in the history of social networks use for political purpose during the 2008 US presidential elections, many nations and politicians across the globe have continued to embrace the platform to mobilize their citizens and shape candidates preference on candidate and towards active participation in the political process. This study examines the impact of social networking sites on voters' preference on the 2015 presidential elections.

The study was anchored on the agenda setting theory that shows that information posted on social networking sites plays a vital role in shaping people's perception on topics. The survey research method was used to generate data for this research work. Findings show that social networking sites play a vital role on voters' preference. The study recommended that political parties should utilize the social networking sites in the subsequent elections in Nigeria and see it as an avenue to generate more votes.




1.1 Introduction

… As a prelude to other parts of this study, this chapter will discuss the background upon which this study was initiated, the statement of problems that led to this study, the aim and objectives of the study. Others are significance of the study, scope of work, Research hypothesis and questions, limitation of the study and definition of terms.…


CHAPTER TWO

LITERATURE REVIEW


2.1 Introduction

This chapter focuses on the review of related literature. A literature review includes the current knowledge as well as theoretical and methodological contributions to a particular topic. It documents the state of the art with respect to the topic you are writing. It surveys the literature in the topic selected. In this research work the literature review includes the conceputal review, theoretical framework, the review of related literature …


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